B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- phone lead conversion rate for phone leads (cross-industry) (2025)
Across nine industries, 37% of phone leads converted during the call.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
60,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invoca
Primary
Tier B
https://pcnanswers.com/calls-vs-forms-leads-study/ ↗
Source Article
2026 Calls vs Forms Lead Study: Why All Leads Are not Created Equal
2026 Calls vs Forms Lead Study: Why All LEads Are not Created Equal
Table of Contents
Executive Summary
The Intent Gap: Why Calls and Forms Represent Different Buyers
Conversion Rate Benchmarks by Channel
Response Time as the Dominant Form Variable
How Each Channel Fails
The Revenue Impact Model
Ind…
Original Research
Invoca
· Original study ↗
Methodology
Invoca 2025 Call Conversion Industry Benchmarks Report analyzing over 60 million phone calls across nine industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
phone leads (cross-industry): 37% phone lead conversion rate. Source: Invoca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/phone-lead-conversion-37pct-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/phone-lead-conversion-37pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- phone lead conversion rate for phone leads (cross-industry)<br><small>Source: Invoca (2025) · <a href="https://lighthousedata.io/data/phone-lead-conversion-37pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.