B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.8%
9.8% -- direct marketing response rate for Hollywood Supermarkets (2007-2012)
Hollywood Supermarkets achieved an overall response rate of 9.8% from its new mover direct marketing program.
- Specific to Our Town America new mover direct mail certificate program
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.8%
Unit
Percentage
Data Vintage
2007-2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Our Town America
Primary
Tier B
http://www.groceryheadquarters.com/2012/06/food-forum-moving-targets/ ↗
Source Article
Food Forum: Moving targets
Original Research
Our Town America
· Original study ↗
Methodology
Overall response rate of new mover direct marketing program
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hollywood Supermarkets: 9.8% direct marketing response rate. Source: Our Town America (2007-2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hollywood-response-rate-2012
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<blockquote cite="https://lighthousedata.io/data/hollywood-response-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.8%</strong> -- direct marketing response rate for Hollywood Supermarkets<br><small>Source: Our Town America (2007-2012) · <a href="https://lighthousedata.io/data/hollywood-response-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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