B Evidence Grade B Graded under review Safe to Cite Current

70%

70% -- direct marketing response rate for five Scandinavian B2B companies (DialogueWheel case study) (2026)

Name: Direct Marketing Response Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · n=5 · ANA / ESOMAR Resources Library (Gorm Kunø)

Cite this stat Share How we verify

Attribution: ANA / ESOMAR Resources Library (Gorm Kunø) View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2026

Entity

five Scandinavian B2B companies (DialogueWheel case study)

Sample Size

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ANA / ESOMAR Resources Library (Gorm Kunø) Primary Tier B

https://ana.esomar.org/authors/gorm-kun-e ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Resources Library by ANA

Original Research

ANA / ESOMAR Resources Library (Gorm Kunø) · Original study ↗

Methodology

Three years of case study research in five Scandinavian companies; response rates lifted from a baseline of 5-7% to a reported range of 70-80% (midpoint 75% used).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

five Scandinavian B2B companies (DialogueWheel case study): 70% direct marketing response rate. Source: ANA / ESOMAR Resources Library (Gorm Kunø) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dialogue-marketing-response-rate-lift-scandinavian-companies

HTML Embed

<blockquote cite="https://lighthousedata.io/data/dialogue-marketing-response-rate-lift-scandinavian-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- direct marketing response rate for five Scandinavian B2B companies (DialogueWheel case study)<br><small>Source: ANA / ESOMAR Resources Library (Gorm Kunø) (2026) · <a href="https://lighthousedata.io/data/dialogue-marketing-response-rate-lift-scandinavian-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →