B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- share of annual retail sales for US retail sector (Black Friday to Christmas period) (2018)
Around 30% of annual retail sales take place between Black Friday and Christmas.
- Figure is stated as approximate ('around 30 percent')
- Specific geographic scope is not explicitly named in the text, though implied by Thanksgiving context
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MailMonitor
Primary
Tier C
https://www.mailmonitor.com/email-marketing-strategy-black-friday/ ↗
Source Article
How to Get Your Email Marketing Strategy Ready for Black Friday | MailMonitor
November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner. Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the Thanksgiving evening and running thro…
Original Research
MailMonitor
· Original study ↗
Methodology
Cited figure in MailMonitor blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail sector (Black Friday to Christmas period): 30% share of annual retail sales. Source: MailMonitor (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holiday-retail-sales-share-black-friday-christmas
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<blockquote cite="https://lighthousedata.io/data/holiday-retail-sales-share-black-friday-christmas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of annual retail sales for US retail sector (Black Friday to Christmas period)<br><small>Source: MailMonitor (2018) · <a href="https://lighthousedata.io/data/holiday-retail-sales-share-black-friday-christmas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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