B
Evidence Grade B
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accuracy verified by the review judge
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Recent
2.3%
2.3% -- share of annual retail sales for US back-to-school shopping season (2025)
The back-to-school shopping season accounts for approximately 2.3% of total annual U.S. retail sales.
- Approximate figure ('about 2.3%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier B
https://www.thecanadianvanguard.com/savvy-shoppers-kick-off-back-to-school-bargain-hunt-amid-cost-pr… ↗
Source Article
Savvy Shoppers Kick Off Back-to-School Bargain Hunt Amid Cost Pressures - The Canadian Vanguard
Savvy Shoppers Kick Off Back-to-School Bargain Hunt Amid Cost Pressures
American families are diving into back-to-school deals earlier than ever this year, snapping up discounts on backpacks, electronics and other school essentials even as higher food and gas prices leave many feeling stretched.
Ama…
Original Research
National Retail Federation
· Original study ↗
Methodology
NRF data cited via news article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US back-to-school shopping season: 2.3% share of annual retail sales. Source: National Retail Federation (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/back-to-school-share-retail-sales-2-3pct
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<blockquote cite="https://lighthousedata.io/data/back-to-school-share-retail-sales-2-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- share of annual retail sales for US back-to-school shopping season<br><small>Source: National Retail Federation (2025) · <a href="https://lighthousedata.io/data/back-to-school-share-retail-sales-2-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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