B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- sms campaign response rate for H&M mobile couponing campaign (YOC AG) (2006)
78% of addressed members reacted to the sent push-SMS within 48 hours during the H&M mobile couponing campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2006
Entity
Sample Size
120,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gavitec / YOC AG
Primary
Tier C
https://mobilemarketinginthenews.blogspot.com/2007/06/case-study-hennes-mauritz-mobile.html ↗
Source Article
Case Study - Hennes & Mauritz Mobile Couponing
Campaign - Hennes & Mauritz Mobile Couponing
Company - Gavitec
Goals:
The campaign focused on mobile couponing and the interaction between the targeted audience and the brand H&M with the use of mobile phones.
Idea:
Initiated by YOC AG, one of the leading suppliers of mobile marketing and e-mail ser…
Original Research
Gavitec / YOC AG
· Original study ↗
Methodology
Mobile couponing case study; 120,000 YOC.de community members received push-SMS coupons with 2D Data Matrix codes; 48-hour response measured within 48 hours
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
H&M mobile couponing campaign (YOC AG): 78% sms campaign response rate. Source: Gavitec / YOC AG (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hm-mobile-coupon-sms-response-2006
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<blockquote cite="https://lighthousedata.io/data/hm-mobile-coupon-sms-response-2006" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- sms campaign response rate for H&M mobile couponing campaign (YOC AG)<br><small>Source: Gavitec / YOC AG (2006) · <a href="https://lighthousedata.io/data/hm-mobile-coupon-sms-response-2006" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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