B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- sms campaign response rate for Text messaging (SMS) ad campaigns (2007)
In 2007, text messaging ad campaigns achieved a response rate of 10%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BizReport Online
Primary
Tier C
https://rrwdatabasemarketing.blogspot.com/search/label/Direct Marketing Strategy ↗
Source Article
RRW Consulting's Direct Marketing Blog
Friday, June 13, 2008
Great Links!
Welcome to this week's edition of the Friday Blog Log! Here are our fav's of the week:
Our first link is one from BtoBOnline regarding Green Marketing. You may recall our earlier post from this week on the same topic. There we discussed how important it is to pract…
Original Research
BizReport Online
· Original study ↗
Methodology
Response rate of text messaging ad campaigns in 2007, cited by RRW Consulting blog from BizReport Online.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Text messaging (SMS) ad campaigns: 10% sms campaign response rate. Source: BizReport Online (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-text-ad-campaign-response-rate-2007
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<blockquote cite="https://lighthousedata.io/data/sms-text-ad-campaign-response-rate-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sms campaign response rate for Text messaging (SMS) ad campaigns<br><small>Source: BizReport Online (2007) · <a href="https://lighthousedata.io/data/sms-text-ad-campaign-response-rate-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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