B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- year over year sales growth for Hillarys door drop campaign (2025)
Hillarys' optimised door drop campaign achieved a 21% year-over-year increase in sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA Awards
Primary
Tier B
https://www.marketreach.co.uk/case-studies/optimised-door-drop-was-blindingly-effective ↗
Source Article
An optimised door drop was blindingly effective
Original Research
DMA Awards
· Original study ↗
Methodology
DMA Award Entry 2025 case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hillarys door drop campaign: 21% year over year sales growth. Source: DMA Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hillarys-door-drop-sales-yoy-increase
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<blockquote cite="https://lighthousedata.io/data/hillarys-door-drop-sales-yoy-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- year over year sales growth for Hillarys door drop campaign<br><small>Source: DMA Awards (2025) · <a href="https://lighthousedata.io/data/hillarys-door-drop-sales-yoy-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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