B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- share of consumer spending for HENRY households (US households earning $100K-$250K HHI) (2018)
HENRY households (earning $100K-$250K) account for about 40% of all U.S. consumer spending.
- Source text states '$3 billion' alongside 40% of $7.4 trillion, which is a typo for trillions.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Pamela Danziger (Unity Marketing)
Primary
Tier B
https://pameladanziger.com/meet-americas-most-powerful-consumer-her-name-is-henry/ ↗
Source Article
Meet America’s Most Powerful Consumer: Her Name Is HENRY
The American consumer economy totals $7.4 trillion dollars. It is widely reported that American women control or influence some 80% of all dollars spent – or some $5.9 trillion. But not all American women are equal in spending power. That is determined by her income level and wealth.
Today the most …
Original Research
Pamela Danziger (Unity Marketing)
· Original study ↗
Methodology
Source's accompanying dollar figure '$3 billion' appears to be a typo for ~$3 trillion (consistent with 40% of the $7.4T consumer economy); percentage extracted. Publication year estimated (~2018).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HENRY households (US households earning $100K-$250K HHI): 40% share of consumer spending. Source: Pamela Danziger (Unity Marketing) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/henry-share-of-us-consumer-spending
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<blockquote cite="https://lighthousedata.io/data/henry-share-of-us-consumer-spending" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of consumer spending for HENRY households (US households earning $100K-$250K HHI)<br><small>Source: Pamela Danziger (Unity Marketing) (2018) · <a href="https://lighthousedata.io/data/henry-share-of-us-consumer-spending" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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