B Evidence Grade B Safe to Cite Dated

58%

58% -- display ad click through rate for Heavy clickers (top 20%) (2010-08)

Name: Display Ad Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2010-08 · Comscore

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Attribution: Comscore View source

Lighthouse Research Team

Last verified: 2026-08-14 · How we verify data →

Source verified Evidence graded

Value

58%

Unit

Percentage

Data Vintage

2010-08

Entity

Heavy clickers (top 20%)

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Comscore Primary Tier A

https://www.comscore.com/esl/Prensa-y-Eventos/Comunicados-de-prensa/2011/4/comScore-Releases-Study-N… ↗

Confidence: 72/100 Vintage: 2010-08 Channel: Deep Crawl

Source Article

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Comscore Releases Study “Natural Born Clickers in Russia” Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month Online Behaviour of Clickers Does Not Reflect Desired Audience for Most Advertisers Moscow, Russia, April 14, 2011 – Comscore, Inc. (NASDAQ: SCOR), a l…

Original Research

Comscore · Original study ↗

Segmentation

Industrymarketing RegionEMEA Channelpaid_ads

Cite this stat

Plain Text

Heavy clickers (top 20%): 58% display ad click through rate. Source: Comscore (2010-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heavy-clickers-russia-display-ad-clicks

HTML Embed

<blockquote cite="https://lighthousedata.io/data/heavy-clickers-russia-display-ad-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- display ad click through rate for Heavy clickers (top 20%)<br><small>Source: Comscore (2010-08) · <a href="https://lighthousedata.io/data/heavy-clickers-russia-display-ad-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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