B
Evidence Grade B
Safe to Cite
Dated
50%
50% -- display ad click through rate for display advertising campaigns (Q1 2008)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
Q1 2008
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Comscore, Inc.
Primary
Tier B
https://www.comscore.com/fre/Perspectives/Communiques-de-presse/2008/02/Display-Ad-Click-Through-Beh… ↗
Source Article
navigation_label
New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics
Starcom, Tacoda and Comscore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns
CHICAGO, February 12,200…
Original Research
Comscore, Inc.
· Original study ↗
Methodology
Study: Natural Born Clickers, presented at iMedia Brand Summit, Coconut Point, Florida, 2008-02-12
Segmentation
Industrydisplay_advertising
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
display advertising campaigns: 50% display ad click through rate. Source: Comscore, Inc. (Q1 2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heavy-clickers-distort-display-ad-metrics
HTML Embed
<blockquote cite="https://lighthousedata.io/data/heavy-clickers-distort-display-ad-metrics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- display ad click through rate for display advertising campaigns<br><small>Source: Comscore, Inc. (Q1 2008) · <a href="https://lighthousedata.io/data/heavy-clickers-distort-display-ad-metrics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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