B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- content marketing adoption rate for Healthcare organizations (2019)
Approximately 83 percent of healthcare organizations engage in some form of content marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
welcomesoftware.com
Primary
Tier C
https://welcomesoftware.com/insights/healthcare-content-marketing-3/ ↗
Source Article
Why 2019 Will Be The Year of Healthcare Content Marketing
Healthcare and wellness are incredibly personal topics that generate a lot of search traffic and high engagement. At least 8 out of 10 people turn to search engines as their first source for health information, according to Pew, but often they are not able to locate current and accurate information.…
Original Research
welcomesoftware.com
· Original study ↗
Methodology
Article states 'some 83 percent of healthcare organizations engage in some form of content marketing'; no named study attribution given in the source (likely industry content-marketing research such as Content Marketing Institute).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Healthcare organizations: 83% content marketing adoption rate. Source: welcomesoftware.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthcare-orgs-content-marketing-83
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<blockquote cite="https://lighthousedata.io/data/healthcare-orgs-content-marketing-83" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- content marketing adoption rate for Healthcare organizations<br><small>Source: welcomesoftware.com (2019) · <a href="https://lighthousedata.io/data/healthcare-orgs-content-marketing-83" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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