C
Evidence Grade C
Graded
under review
Use with Hedging
Current
20%
20% -- conversion rate increase for healthcare client (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Brafton
Primary
Tier C
https://www.brafton.co.uk/blog/content-writing/part-2-developing-content-for-audience-personas/ ↗
Source Article
Part 2: Developing content for audience personas | Brafton
Now that we know exactly who we’re engaging, it’s time to write content specifically for target audiences
Know where and when to publish. Based on your demographic and sales data, you can determine which platforms your audience is most likely to find your content, when they are reachable and most re…
Also cited by
Original Research
Brafton
· Original study ↗
Methodology
Within the first month of redesigning their homepage to target two distinct audience personas: patients and doctors.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
healthcare client: 20% conversion rate increase. Source: Brafton (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthcare-conversion-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/healthcare-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate increase for healthcare client<br><small>Source: Brafton (2026) · <a href="https://lighthousedata.io/data/healthcare-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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