B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- message believability rate for place-based health media viewers (2025)
60% of people found health messages more believable when seen in a doctor's office compared to TV advertising according to an Edison Research study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
placebased.media
Primary
Tier B
https://placebased.media/blog/what-do-you-mean-by-public-health ↗
Source Article
What Is Public Health? Definition, Examples & Impact | PlaceBased — placebased
What Do You Mean by Public Health?
Understanding the True Meaning of Public Health
Every time you buckle your seatbelt, drink fluoridated tap water, or walk past a "no smoking" sign, you're experiencing public health in action. Yet if someone asked you to define public health, you might struggle to …
Original Research
placebased.media
· Original study ↗
Methodology
Edison Research study
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
place-based health media viewers: 60% message believability rate. Source: placebased.media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/health-messages-doctors-office-trust
HTML Embed
<blockquote cite="https://lighthousedata.io/data/health-messages-doctors-office-trust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- message believability rate for place-based health media viewers<br><small>Source: placebased.media (2025) · <a href="https://lighthousedata.io/data/health-messages-doctors-office-trust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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