B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- message believability rate for audiences viewing messages in doctor's offices (2025)
60% of audiences find messages more believable when seen in a doctor's office compared to on television.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier B
https://astrobug.com/dab/placebased-media-expands-point-of-care-advertising-inventory-across-us-clin… ↗
Source Article
Astro Bug
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research survey cited in press release
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
audiences viewing messages in doctor's offices: 60% message believability rate. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/doctor-office-message-believability
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<blockquote cite="https://lighthousedata.io/data/doctor-office-message-believability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- message believability rate for audiences viewing messages in doctor's offices<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/doctor-office-message-believability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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