B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21.5%
21.5% -- repurchase rate for Health & Beauty retail brands (2023)
Health & Beauty retail brands had a 21.5% repurchase rate across the 2023 calendar year, leading all retail verticals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.5%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bluecore
Primary
Tier B
https://www.pilothouse.co/post/meta-health-and-wellness-ad-restrictions-proactive-vs-reactive-copy ↗
Source Article
Meta Health and Wellness Ad Restrictions: Proactive vs Reactive Copy - Pilothouse Digital
Meta Health and Wellness Ad Restrictions: Proactive vs Reactive Copy
Health and wellness brands are slamming into walls with Meta advertising. The platform's compliance framework keeps tightening around how brands talk about health benefits, symptoms, and outcomes. Too many advertisers watch their c…
Original Research
Bluecore
· Original study ↗
Methodology
Bluecore 2024 Customer Growth Benchmark Report; based on data from 100+ retailers across the full 2023 calendar year; Health & Beauty led all retail verticals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health & Beauty retail brands: 21.5% repurchase rate. Source: Bluecore (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/health-beauty-repurchase-rate-2023
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<blockquote cite="https://lighthousedata.io/data/health-beauty-repurchase-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.5%</strong> -- repurchase rate for Health & Beauty retail brands<br><small>Source: Bluecore (2023) · <a href="https://lighthousedata.io/data/health-beauty-repurchase-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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