B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- repurchase rate for XiaoHongShu top merchants (2025)
Xiaohongshu's Rise100 top merchants had an average repurchase rate of 32% in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Guangzhou Daily
Primary
Tier B
https://www.gzdaily.com/article/101853.html ↗
Source Article
XiaoHongShu E-Commerce: How To Sell on Red Note?
80% of Gen Z shoppers in China discover new products on XiaoHongShu. This social commerce platform has become a must-have for brands looking to reach Chinese consumers.
With over 200 million active users, XiaoHongShu (also known as “Red Note”) is more than just another shopping app—it’s a powerful m…
Original Research
Guangzhou Daily
· Original study ↗
Methodology
According to Guangzhou Daily's report of the GROW merchant conference on 8 April 2026
Segmentation
IndustryRetail
RegionAPAC
Cite this stat
Plain Text
XiaoHongShu top merchants: 32% repurchase rate. Source: Guangzhou Daily (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/xiaohongshu_repurchase_rate
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<blockquote cite="https://lighthousedata.io/data/xiaohongshu_repurchase_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- repurchase rate for XiaoHongShu top merchants<br><small>Source: Guangzhou Daily (2025) · <a href="https://lighthousedata.io/data/xiaohongshu_repurchase_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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