B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7,500
7,500 -- samples distributed for Harmless Harvest (2020-2022)
Harmless Harvest distributed 7,500 sample bottles of Organic Chocolate Peppermint Smoothie to drive-in theater goers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7,500
Unit
Count
Data Vintage
2020-2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recess
Primary
Tier B
https://www.recess.is/blog/in-car-sampling-for-cpg ↗
Source Article
4 CPG brands that stepped on the gas by sampling at drive-ins and drive-throughs | Recess
If you love sampling, you might be a fan of retailers that feature samples on-site, where you can drive by and pick up a bite while shopping. Some CPG brands take it a step further and make sampling more convenient for consumers by allowing them to actually drive by in their cars AND get samples.
Wh…
Original Research
Recess
· Original study ↗
Methodology
Vendor-reported campaign case study; omnichannel sampling at outdoor theaters
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Harmless Harvest: 7,500 samples distributed. Source: Recess (2020-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/harmless-harvest-bottles-sampled
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<blockquote cite="https://lighthousedata.io/data/harmless-harvest-bottles-sampled" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7,500</strong> -- samples distributed for Harmless Harvest<br><small>Source: Recess (2020-2022) · <a href="https://lighthousedata.io/data/harmless-harvest-bottles-sampled" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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