B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
600,000
600,000 -- samples distributed for Optimum Nutrition protein bars (2024)
600,000 Optimum Nutrition protein bars were distributed across 300 participating gyms during a sampling activation.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
600,000
Unit
Count
Data Vintage
2024
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gems Sampling
Primary
Tier B
https://www.gems-sampling.com/case-studies/optimum-nutrition/ ↗
Source Article
Optimum Nutrition sampling - increased sales nationwide
Drive trial and awareness of Optimum Nutrition’s new protein bar flavours amongst their target audience, whilst increasing sales across major retailers and gyms nationwide like a blender on full speed.
The Gym Group and PUREGYM gyms were selected based on their customer profiles most closely alignin…
Original Research
Gems Sampling
· Original study ↗
Methodology
Product sampling activation across two bursts spanning 6 weeks
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Optimum Nutrition protein bars: 600,000 samples distributed. Source: Gems Sampling (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optimum-nutrition-sampling-bars-distributed
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<blockquote cite="https://lighthousedata.io/data/optimum-nutrition-sampling-bars-distributed" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>600,000</strong> -- samples distributed for Optimum Nutrition protein bars<br><small>Source: Gems Sampling (2024) · <a href="https://lighthousedata.io/data/optimum-nutrition-sampling-bars-distributed" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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