B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20.5%
20.5% -- market share for Harley-Davidson (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://www.motorcycle.marketing/blog/effectively-localising-your-marketing-strategy-for-internation… ↗
Source Article
Effectively localising your marketing strategy for international markets - Motorcycle Marketing
Effectively localising your marketing strategy for international markets
Reaching and engaging with riders in varying international markets requires more than simply translating campaign materials. In this article, we’ll explore key strategies to effectively localise your marketing efforts for speci…
Original Research
Statista
· Original study ↗
Methodology
Statista data cited by Motorcycle Marketing on US motorcycle brand market share
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 46% | |
| 2026 (current) | 20.5% | -55.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Harley-Davidson: 20.5% market share. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/harley-davidson-us-motorcycle-market-share
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<blockquote cite="https://lighthousedata.io/data/harley-davidson-us-motorcycle-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.5%</strong> -- market share for Harley-Davidson<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/harley-davidson-us-motorcycle-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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