B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
61%
61% -- return on ad spend growth rate for Haleon on Amazon during Hot Sale event (2024)
Haleon achieved a 61% year-over-year increase in ROAS on Amazon during the Hot Sale event in Mexico.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
Skai
Primary
Tier B
https://skai.io/de/blog/how-healthcare-brands-are-winning-with-retail-media/ ↗
Source Article
Wie Marken aus dem Gesundheitswesen mit Retail Media gewinnen
Der Medieneinzelhandel im Gesundheitswesen entwickelt sich rasant, aber um in diesem Bereich zu gewinnen, braucht es mehr als nur größere Budgets - es braucht Schnelligkeit, intelligentere Entscheidungen und die Fähigkeit, in großem Umfang zu personalisieren, ohne die Privatsphäre zu gefährden. Da j…
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Original Research
Skai
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Haleon on Amazon during Hot Sale event: 61% return on ad spend growth rate. Source: Skai (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/haleon_amazon_roas_increase
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<blockquote cite="https://lighthousedata.io/data/haleon_amazon_roas_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- return on ad spend growth rate for Haleon on Amazon during Hot Sale event<br><small>Source: Skai (2024) · <a href="https://lighthousedata.io/data/haleon_amazon_roas_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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