B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12
12 -- cac payback period for top-quartile SaaS companies (Q1 2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12
Unit
Duration Months
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OpenView
Primary
Tier B
https://delverise.com/blog/gtm-engineering-for-seed-stage-startups ↗
Source Article
GTM Engineering for Seed Stage Startups: Build Your Revenue Foundation Before Product-Market Fit
←Back to blogGTM Engineering for Seed Stage Startups: Build Your Revenue Foundation Before Product-Market Fit
Revenue OperationsPlaybookMay 20, 202623 min read
GTM engineering for seed-stage startups builds a lean revenue foundation before PMF. Framework covers customer discovery, channel testing, e…
Original Research
OpenView
· Original study ↗
Methodology
OpenView’s SaaS Benchmarks report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top-quartile SaaS companies: 12 cac payback period. Source: OpenView (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gtm-engineering-seed-stage-startups-cac-payback-period
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<blockquote cite="https://lighthousedata.io/data/gtm-engineering-seed-stage-startups-cac-payback-period" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- cac payback period for top-quartile SaaS companies<br><small>Source: OpenView (Q1 2026) · <a href="https://lighthousedata.io/data/gtm-engineering-seed-stage-startups-cac-payback-period" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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