B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5,000,000,000
5,000,000,000 -- media impressions for Philadelphia Flyers Gritty mascot campaign (2018)
The Gritty mascot campaign reached 5 billion impressions within one month of its announcement.
- Achieved within one month after Gritty's announcement
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5,000,000,000
Unit
Count
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Philadelphia Flyers
Primary
Tier B
https://www.256content.com/resources/the-content-collection-philadelphia-flyers-gritty ↗
Source Article
The Philadelphia Flyers
The Philadelphia Flyers are a professional hockey organisation headquartered in Philadelphia, Pennsylvania.
Audience: B2C
Type: Superhero: Innovative content that sets the bar by incorporating new formats or channels to engage with the audience outside of the usual mediums.
Campaign Title: Gritty Th…
Original Research
Philadelphia Flyers
· Original study ↗
Methodology
Impressions achieved within one month of mascot announcement, per campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Philadelphia Flyers Gritty mascot campaign: 5,000,000,000 media impressions. Source: Philadelphia Flyers (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gritty-5billion-impressions
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<blockquote cite="https://lighthousedata.io/data/gritty-5billion-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000,000,000</strong> -- media impressions for Philadelphia Flyers Gritty mascot campaign<br><small>Source: Philadelphia Flyers (2018) · <a href="https://lighthousedata.io/data/gritty-5billion-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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