B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- click through rate improvement for GREE (Google Conversion Optimizer for apps) (2012)
GREE improved click-through rates by 49% using Conversion Optimizer for apps.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
http://googlemobileads.blogspot.fr/2012/11/app-promoters-are-you-prepared-for_7.html ↗
Source Article
Google Mobile Ads Blog
Original Research
Google
· Original study ↗
Methodology
Google case study of GREE app promotion campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GREE (Google Conversion Optimizer for apps): 49% click through rate improvement. Source: Google (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gree-ctr-improvement-conversion-optimizer
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<blockquote cite="https://lighthousedata.io/data/gree-ctr-improvement-conversion-optimizer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- click through rate improvement for GREE (Google Conversion Optimizer for apps)<br><small>Source: Google (2012) · <a href="https://lighthousedata.io/data/gree-ctr-improvement-conversion-optimizer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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