B
Evidence Grade B
Safe to Cite
Dated
19%
19% -- click through rate for organic search results (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Ahrefs
Primary
Tier A
https://ahrefs.com/blog/how-to-get-on-top-of-google-search/?utm_source=dlvr.it&utm_medium=twitter ↗
Source Article
How to Get to the Top of Google's Search Results [Interactive Guide]
Former Head of Content at Ahrefs
Reviewed by
August 6, 202010 min read
If you run a business, you'll probably want to appear at the top of Google when people search for certain keywords.
For example, if you're a plumber in London, you might want to show up when people search for "plumber near me" or…
Original Research
Ahrefs
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2007 | 60% | |
| 2020 (current) | 19% | -68.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
organic search results: 19% click through rate. Source: Ahrefs (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_search_results_clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google_search_results_clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- click through rate for organic search results<br><small>Source: Ahrefs (2020) · <a href="https://lighthousedata.io/data/google_search_results_clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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