C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
88.86%
88.86% -- search engine market share for Google (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88.86%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Nightwatch
Primary
Tier A
https://nightwatch.io/blog/blog-seo-10-techniques-to-quadruple-your-organic-growth ↗
Source Article
Blog SEO: 10 techniques to quadruple your organic growth | Nightwatch Blog
Over 80% of a website's traffic starts with a search query. There are tens of thousands of people out there looking for what you have to offer, and it's your job to make it easy for them to find you.
This is where search engine optimization comes in. Nailing your SEO strategy can boost your brand's …
Also cited by
Lawrence Hitches
https://www.lawrencehitches.com/search-engines/
2026-09-21
2026-09-17
legalkeywordmarketing.com
https://web.archive.org/web/20250518111257id_/https://legalkeywordmarketing.com/…
2026-09-22
Original Research
Nightwatch
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2004-03 | 35.9% | |
| 2005-07 | 46.2% | +28.7% |
| 2005-07 | 48% | +3.9% |
| 2007-01 | 47.9% | -0.2% |
| 2007-05 | 50.7% | +5.8% |
| 2008 | 21% | -58.6% |
| 2008 | 79.03% | +276.3% |
| 2008-02 | 66% | -16.5% |
| 2009-06 | 78.68% | +19.2% |
| 2009-11 | 65% | -17.4% |
| 2009-12 | 67.3% | +3.5% |
| 2010 | 27.3% | -59.4% |
| 2010 | 27% | -1.1% |
| 2010 | 24.2% | -10.4% |
| 2010 | 65.1% | +169.0% |
| 2010 | 85.78% | +31.8% |
| 2010 | 65% | -24.2% |
| 2010-10 | 66.1% | +1.7% |
| 2010-11 | 65% | -1.7% |
| 2012 | 68% | +4.6% |
| 2012 | 15% | -77.9% |
| 2012 | 66% | +340.0% |
| 2012-03 | 75% | +13.6% |
| 2012-09 | 84.3% | +12.4% |
| 2012-09 | 84.3% | 0% |
| 2013 | 40% | -52.6% |
| 2014 | 67.6% | +69.0% |
| 2014-03 | 67.5% | -0.1% |
| 2015 | 63.5% | -5.9% |
| 2018 | 75% | +18.1% |
| 2019 | 70% | -6.7% |
| 2019 | 77% | +10.0% |
| 2019-06 | 46.95% | -39.0% |
| 2020 | 75% | +59.7% |
| 2020 | 92.4% | +23.2% |
| 2020 | 78.23% | -15.3% |
| 2022 | 2.34% | -97.0% |
| 2022-08 | 45% | +1823.1% |
| 2022-10 | 92.34% | +105.2% |
| 2023 (current) | 88.86% | -3.8% |
| 2023-02 | 93.37% | +5.1% |
| 2023-11 | 92.45% | -1.0% |
| 2025 | 85% | -8.1% |
| 2025-01 | 17.39% | -79.5% |
| 2026 | 78% | +348.5% |
| 2026 | 72% | -7.7% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Google: 88.86% search engine market share. Source: Nightwatch (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_search_engine_market_share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google_search_engine_market_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88.86%</strong> -- search engine market share for Google<br><small>Source: Nightwatch (2023) · <a href="https://lighthousedata.io/data/google_search_engine_market_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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