B
Evidence Grade B
Graded
under review
Safe to Cite
Current
9%
9% -- search engine market share for Bing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
Nielsen
Primary
Tier C
http://www.freshtraffic.ca/category/online/page/2/ ↗
Source Article
online
Also cited by
2026-09-19
Original Research
Nielsen
· Original study ↗
Methodology
Bing's market share 'this time, last year' (approximately one year before the Bing 13.6% reading), when Bing was ~2 months old. Underlying data attributed to Nielsen; context indicates 2009 reading.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 8.2% | |
| 2009-06 | 11.3% | +37.8% |
| 2009-06 | 12.1% | +7.1% |
| 2009-06 | 8.4% | -30.6% |
| 2009-11 | 10.3% | +22.6% |
| 2010 | 13.6% | +32.0% |
| 2010-01 | 1.62% | -88.1% |
| 2011-05 | 14.1% | +770.4% |
| 2011-12 | 3.76% | -73.3% |
| 2012 | 7% | +86.2% |
| 2012 | 16% | +128.6% |
| 2012-01 | 3.64% | -77.2% |
| 2012-04 | 3.92% | +7.7% |
| 2012-07 | 4.76% | +21.4% |
| 2012-09 | 4.2% | -11.8% |
| 2012-11 | 4.73% | +12.6% |
| 2013-01 | 17% | +259.4% |
| 2013-01 | 16.5% | -2.9% |
| 2014 | 18.7% | +13.3% |
| 2018-06 | 6.54% | -65.0% |
| 2020 | 2.55% | -61.0% |
| 2022 | 7.61% | +198.4% |
| 2022-01 | 6.5% | -14.6% |
| 2022-06 | 3.2% | -50.8% |
| 2022-07 | 4.98% | +55.6% |
| 2023 | 6.45% | +29.5% |
| 2023 | 4.5% | -30.2% |
| 2023-07 | 9.19% | +104.2% |
| 2023-11 | 2.93% | -68.1% |
| 2024 | 9% | +207.2% |
| 2024 | 8% | -11.1% |
| 2024 | 2.6% | -67.5% |
| 2025 | 36.97% | +1321.9% |
| 2025 | 9% | -75.7% |
| 2025 | 10% | +11.1% |
| 2025 | 5% | -50.0% |
| 2025-04 | 7.4% | +48.0% |
| 2026 (current) | 9% | +21.6% |
| 2026 (current) | 21.6% | +140.0% |
| 2026 (current) | 9.41% | -56.4% |
| 2026 (current) | 3.18% | -66.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing: 9% search engine market share. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-search-market-share-9-prior-year
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bing-search-market-share-9-prior-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- search engine market share for Bing<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/bing-search-market-share-9-prior-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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