B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- bounce rate increase for page load time increase from 1 second to 3 seconds (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think with Google
Primary
Tier B
https://www.dashclicks.com/blog/white-label-seo-to-support-cro ↗
Source Article
Using White Label SEO to Support CRO & On-Site Conversion Goals
For many years, SEO was judged mainly by rankings and traffic numbers. If a website showed steady growth in organic visits, the strategy was considered successful. That view no longer holds up. In 2025, traffic without action does not move the business forward. What matters now is how well that traf…
Original Research
Think with Google
· Original study ↗
Methodology
Source: Think with Google
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
page load time increase from 1 second to 3 seconds: 30% bounce rate increase. Source: Think with Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_bounce_rate_increase
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<blockquote cite="https://lighthousedata.io/data/google_bounce_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- bounce rate increase for page load time increase from 1 second to 3 seconds<br><small>Source: Think with Google (2025) · <a href="https://lighthousedata.io/data/google_bounce_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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