C
Evidence Grade C
Use with Hedging
Aging
8.38%
8.38% — google ads average click-through rate for Google Ads – Non Profit (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
8.38%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Geography
US
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (3)
AgencyAnalytics
Primary
Tier B
https://agencyanalytics.com/blog/google-ads-benchmarks ↗
Also cited by
electronicpaymentsinternational.com
https://www.electronicpaymentsinternational.com/news/world-payments-report-2018/
2026-05-03
electronicpaymentsinternational.com
https://www.electronicpaymentsinternational.com/features/world-payments-report-2…
2026-05-03
Original Research
AgencyAnalytics
· Original study ↗
Methodology
150,000+ campaigns, median values, 2023-2024
Study: Unknown
Segmentation
IndustryNon Profit
RegionUS
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Google Ads – Non Profit: 8.38% google ads average click-through rate. Source: AgencyAnalytics (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/google_ads_avg_ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google_ads_avg_ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.38%</strong> — google ads average click-through rate for Google Ads – Non Profit<br><small>Source: AgencyAnalytics (2024) · <a href="https://lighthousedata.io/data/google_ads_avg_ctr" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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