B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- zero click search rate for Google searches (2026)
58% of Google searches end without a click to any website (zero-click searches).
- Attributed to SparkToro and Datos research
- Source text cites both 58% and a range of approximately 58–60%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
SparkToro + Datos
Primary
Tier C
https://affiliatemarketingforsuccess.com/affiliate-marketing/zero-click-affiliate-marketing/ ↗
Source Article
Zero
Original Research
SparkToro + Datos
· Original study ↗
Methodology
Article attributes figure to SparkToro research ('according to SparkToro research') and elsewhere cites an approximate 58-60% range from the SparkToro + Datos zero-click search study; midpoint of that range is 59%. No specific study date given in the article, so vintage set to collection year (2026).
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 50% | |
| 2024 | 60% | +20.0% |
| 2024-2025 | 60% | 0% |
| 2026 (current) | 58% | -3.3% |
| 2026 (current) | 64.82% | +11.8% |
| 2026 (current) | 58.5% | -9.8% |
| 2026 (current) | 68% | +16.2% |
| Q1 2026 | 68.01% | +0.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches: 58% zero click search rate. Source: SparkToro + Datos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-zero-click-search-rate-58
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-zero-click-search-rate-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- zero click search rate for Google searches<br><small>Source: SparkToro + Datos (2026) · <a href="https://lighthousedata.io/data/google-zero-click-search-rate-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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