B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63.5%
63.5% -- zero click search rate for Google Search (2024)
63.5% of Google searches end without clicks according to SparkToro (2024).
- Secondary citation of SparkToro study
- Conflicts with 60% figure cited elsewhere in the same article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
SparkToro
Primary
Tier C
https://www.getpassionfruit.com/blog/how-zero-clicks-make-your-blogs-insanely-successful-in-2025 ↗
Source Article
Passionfruit : SEO, GEO & Omni Channel Ads | Integrated Marketing Services | Backed by Top Investors
How zero clicks make your blogs insanely successful in 2025?
February 10, 2025
Introduction
The way people interact with search engines has undergone a seismic shift. According to a 2024 analysis by SparkToro, 60% of Google searches now end without clicks. Instead, users find the information they ne…
Also cited by
2026-09-18
Original Research
SparkToro
· Original study ↗
Methodology
Listed in article's 'interesting facts' with SparkToro 2024 attribution; conflicts with the 60% figure cited earlier in the same article for the same study. Secondary citation.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 63.5% | |
| 2024 (current) | 59% | -7.1% |
| 2025 | 56% | -5.1% |
| 2025-01 | 38.1% | -32.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 63.5% zero click search rate. Source: SparkToro (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-zero-click-rate-sparktoro-635
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-zero-click-rate-sparktoro-635" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63.5%</strong> -- zero click search rate for Google Search<br><small>Source: SparkToro (2024) · <a href="https://lighthousedata.io/data/google-zero-click-rate-sparktoro-635" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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