B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58.5%
58.5% -- zero click rate for Google searches (2026)
58.5% of Google searches end without a click.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
navboost.com
Primary
Tier C
https://navboost.com/ai-overviews-ctr-impact/ ↗
Source Article
How AI Overviews Changed CTR: Data on Google's AI Search Impact
What Are AI Overviews?
AI Overviews (AIOs) are Google's AI-generated summaries that appear at the top of search results for certain queries. Launched as the Search Generative Experience (SGE) in May 2023 and rebranded as AI Overviews in May 2024, these panels synthesize information from multiple web…
Original Research
navboost.com
· Original study ↗
Methodology
Referenced from NavBoost companion article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches: 58.5% zero click rate. Source: navboost.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-zero-click-rate-58-5
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<blockquote cite="https://lighthousedata.io/data/google-zero-click-rate-58-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.5%</strong> -- zero click rate for Google searches<br><small>Source: navboost.com (2026) · <a href="https://lighthousedata.io/data/google-zero-click-rate-58-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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