B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- click through rate improvement for Google text ads with store ratings (2025)
Store ratings on text ads drive a 2% improvement in click-through rates (CTR) according to Google insights.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://go.bizrateinsights.com/leveraging_chatbots_for_ecommerce_banner ↗
Source Article
Leveraging Chatbots for Ecommerce - Bizrate Insights
/ resources
November 17, 2025
Content Manager, Bizrate Insights
Updated 11/25: The following blog is adapted from Bizrate Insights’ past library of white papers and guides that we’ve made publicly available. Enjoy!
- Introduction
- Conversation Matters
- Scaling Conversation
- Reasons to Use a Chatb…
Original Research
Google
· Original study ↗
Methodology
Google insights, cited in Bizrate Insights blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google text ads with store ratings: 2% click through rate improvement. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-store-ratings-text-ads-ctr-2pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-store-ratings-text-ads-ctr-2pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- click through rate improvement for Google text ads with store ratings<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/google-store-ratings-text-ads-ctr-2pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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