B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- click through rate growth for Google SMB marketers (2012)
In 2012, click-through rates on Google for SMB marketers grew by 32 percent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
heeter.com
Primary
Tier C
https://www.heeter.com/blog/5-trends-search-marketing-need-watching ↗
Source Article
5 Trends in Search Marketing You Need to Be Watching | Heeter
Search marketing continues to be a highly effective way to connect with prospective customers who are looking for what you are offering. We recommend search be part of every marketer’s arsenal to generate awareness, leads and sales.
But search marketing changes fast and constantly. Woe be the market…
Original Research
heeter.com
· Original study ↗
Methodology
SMB paid search click-through rate growth reported in industry blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google SMB marketers: 32% click through rate growth. Source: heeter.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-smb-ctr-growth-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-smb-ctr-growth-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- click through rate growth for Google SMB marketers<br><small>Source: heeter.com (2012) · <a href="https://lighthousedata.io/data/google-smb-ctr-growth-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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