B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.90
$0.90 -- cpc for Google Search ads (2021)
A single Google search ad cost between $0.90 and $1.00 during the 2021 Super Bowl period.
- Lower bound of a reported range ($0.90 to $1.00)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.90
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GeistM
Primary
Tier B
https://geistm.com/whatprice-of-super-bowl-ad-could-get-you-in-digital-spend/ ↗
Source Article
What The Price Of A Super Bowl Ad Could Get You In Digital Spend - GeistM
Sure, there’s something exciting about making a 30-second television spot that will be seen by millions of people, but is it really the most effective use of your advertising budget? The short answer is no.
Black hole spend is obsolete in today’s performance-driven landscape. However, there are stil…
Original Research
GeistM
· Original study ↗
Methodology
Range from GeistM in-house data; midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search ads: $0.90 cpc. Source: GeistM (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-cpc-super-bowl-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-cpc-super-bowl-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.90</strong> -- cpc for Google Search ads<br><small>Source: GeistM (2021) · <a href="https://lighthousedata.io/data/google-search-cpc-super-bowl-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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