B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.79
$0.79 -- cpc for Facebook ads (all categories) (Q1 2021)
The average cost-per-click (CPC) for Facebook ads in Q1 2021 was $0.79.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.79
Unit
Currency Usd
Data Vintage
Q1 2021
Entity
Sample Size
40
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adcostly.com
Primary
Tier B
https://adcostly.com/blog/facebook-advertising-cost-by-category-2021-update ↗
Source Article
The Latest Facebook Advertising Cost by Category [2021 Update]
Original Research
adcostly.com
· Original study ↗
Methodology
ADCostly data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q1 2021 (current) | $0.79 | |
| Q3 2020 | $0.57 | -27.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ads (all categories): $0.79 cpc. Source: adcostly.com (Q1 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpc-q1-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpc-q1-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.79</strong> -- cpc for Facebook ads (all categories)<br><small>Source: adcostly.com (Q1 2021) · <a href="https://lighthousedata.io/data/facebook-cpc-q1-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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