B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3
$3 -- cost per click for Google Search (2025)
The average Google Search cost per click (CPC) for the shopping & gifts industry is $3.49.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream / Search Engine Land
Primary
Tier B
https://birdseyepost.com/blog/direct-mail-cac-vs-paid ↗
Source Article
Direct Mail CAC vs. Paid Social for CPG: A Benchmark Comparison
Original Research
WordStream / Search Engine Land
· Original study ↗
Methodology
Search Engine Land's 2025 WordStream data; range $3.49-$5.26 depending on industry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: $3 cost per click. Source: WordStream / Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-cpc-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-cpc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cost per click for Google Search<br><small>Source: WordStream / Search Engine Land (2025) · <a href="https://lighthousedata.io/data/google-search-cpc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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