B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.17%
3.17% -- search ad click through rate for Google Search Ads across all industries (UK) (2023)
In 2023, the average CTR for Google Search Ads across all industries in the UK was 3.17%, according to WordStream benchmark data.
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Lighthouse Research Team
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Evidence graded
Value
3.17%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://ppcgeeks.co.uk/ppc/what-is-ctr/ ↗
Source Article
What Is CTR? Boost Your SEO & Google Ads
What Is CTR? Boost Your SEO & Google Ads — You’re probably looking at an account right now with plenty of impressions and not enough clicks. The ads are serving. Spend is moving. Reports look busy. But enquiries, sales, and qualified traffic still feel thinner than they should.
That’s usually where …
Original Research
WordStream
· Original study ↗
Methodology
UK benchmark data as cited by the article from WordStream.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search Ads across all industries (UK): 3.17% search ad click through rate. Source: WordStream (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-ads-ctr-uk-all-industries-2023
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<blockquote cite="https://lighthousedata.io/data/google-search-ads-ctr-uk-all-industries-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.17%</strong> -- search ad click through rate for Google Search Ads across all industries (UK)<br><small>Source: WordStream (2023) · <a href="https://lighthousedata.io/data/google-search-ads-ctr-uk-all-industries-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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