B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- purchase likelihood increase for Google search ads (2025)
Users who click on Google search ads have 50% more chances to make a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iclickadvertising.com
Primary
Tier C
https://iclickadvertising.com/blog/google-ads-vs-social-media-ads ↗
Source Article
Google Ads vs Social Ads: Which Works Best?
Understanding the Basics
What Are Google Ads?
Think of Google Ads like a digital billboard that appears only when someone is actively searching for what you offer. If a user types “best yoga mats online,” then your ad can appear right at the top of the page. You only pay when they click, that is why…
Original Research
iclickadvertising.com
· Original study ↗
Methodology
Blog article citing statistic without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search ads: 50% purchase likelihood increase. Source: iclickadvertising.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-ads-50-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/google-search-ads-50-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- purchase likelihood increase for Google search ads<br><small>Source: iclickadvertising.com (2025) · <a href="https://lighthousedata.io/data/google-search-ads-50-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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