B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- referral traffic share for Google (2017)
Google referral traffic share was hovering just above 40 percent among over 2,500 analyzed sites.
- hovering just above 40 percent
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2017
Entity
Sample Size
2,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Parse.ly
Primary
Tier B
https://www.prepare1.com/facebook-is-testing-a-pay-to-play-model/ ↗
Source Article
Facebook Is Testing A ‘Pay-To-Play’ Model
Have you noticed another drop in your organic reach?
Were you aware that Facebook made another change to their algorithm?
If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.
This could be the “Nightmare Scenario” For Publishers: Facebook Testing A ‘Pa…
Original Research
Parse.ly
· Original study ↗
Methodology
Parse.ly data analysis of over 2,500 publisher sites; approximate value
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 40% referral traffic share. Source: Parse.ly (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-referral-traffic-share-publishers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-referral-traffic-share-publishers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- referral traffic share for Google<br><small>Source: Parse.ly (2017) · <a href="https://lighthousedata.io/data/google-referral-traffic-share-publishers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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