B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

95%

95% -- share of search traffic for Google page 1 results (2020)

2020

Page 1 of Google search results captures 95% of all search traffic.

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Lighthouse Research Team
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Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2020
Entity
Google page 1 results
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
"Hvor er beste stedet for å skjule et lik på Google?" - Benchmark
Det beste stedet å skjule en død kropp er side 2 på Google – kanskje grunnen til at vi som driver SEO og digital markedsføring synes at dette utsagnet er så morsomt er fordi det er så utrolig sant. Du vet at du er desperat etter en løsning når du finner deg selv å klikke over til side 2 i Google. He…

SEO blog citing unnamed industry research on Google click distribution

Methodology documented
Industrymarketing
Plain Text
Google page 1 results: 95% share of search traffic. Source: (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-page1-search-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-page1-search-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of search traffic for Google page 1 results<br><small>Source:  (2020) · <a href="https://lighthousedata.io/data/google-page1-search-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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