B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28.1%

28.1% -- share of search traffic for Generic non-brand search traffic to retail e-commerce websites (Q1 2012)

Name: Share Of Search Traffic Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

Q1 2012 · n=25 · screenpages.com

Within search traffic, non brand-related (generic) search traffic accounted for 28.1% in Q1 2012.

Limited to 25 niche brands running on Magento with online sales £100k-£10m

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Attribution: screenpages.com View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

28.1%

Unit

Percentage

Data Vintage

Q1 2012

Entity

Generic non-brand search traffic to retail e-commerce websites

Sample Size

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

screenpages.com Primary Tier A

http://www.screenpages.com/ecommerce-news/e-commerce-benchmarks-q1-2012 ↗

Confidence: 57/100 Vintage: Q1 2012 Channel: Common Crawl

Source Article

Original Research

screenpages.com · Original study ↗

Methodology

Google Analytics data from 25 e-tail websites

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Generic non-brand search traffic to retail e-commerce websites: 28.1% share of search traffic. Source: screenpages.com (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generic-search-share-q1-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/generic-search-share-q1-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.1%</strong> -- share of search traffic for Generic non-brand search traffic to retail e-commerce websites<br><small>Source: screenpages.com (Q1 2012) · <a href="https://lighthousedata.io/data/generic-search-share-q1-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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