B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
32%
32% -- bounce rate increase for Web pages taking more than one second to load (vs three seconds) (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.cheenti.com/blog/tips-to-create-high-quality-landing-pages-for-google-ads/ ↗
Source Article
High-Quality Landing Pages for Google Ads | Cheenti Digital
The art of creating a good landing page is not rocket science, but it does require a little effort.
You first have to learn how to make a landing page that will take the customers in the direction they want. Creating a website landing page is far more than simply creating something that looks nice.
…
Original Research
Google
· Original study ↗
Methodology
Blog cites 'The Google study' without a date; vintage reflects the Google/SOASTA mobile page speed research this figure originates from. Source wording is garbled (original finding: bounce probability rises 32% as mobile load time goes from 1s to 3s), so value copied verbatim from this secondary source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web pages taking more than one second to load (vs three seconds): 32% bounce rate increase. Source: Google (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-page-load-over-one-second-bounce-rate-32
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-page-load-over-one-second-bounce-rate-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- bounce rate increase for Web pages taking more than one second to load (vs three seconds)<br><small>Source: Google (2017) · <a href="https://lighthousedata.io/data/google-page-load-over-one-second-bounce-rate-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.