B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82,861,768
82,861,768 -- social impressions for Google 'Loretta' Super Bowl LIV ad (2020)
Google's 'Loretta' Super Bowl LIV commercial earned 82,861,768 social impressions according to Ad Age calculations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
82,861,768
Unit
Count
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Age
Primary
Tier B
https://www.barrelny.com/insights/what-super-bowl-commercials-get-right ↗
Source Article
What Super Bowl Commercials Get Right And What You Can Learn From Them
Original Research
Ad Age
· Original study ↗
Methodology
Ad Age measurement of social media impressions
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Google 'Loretta' Super Bowl LIV ad: 82,861,768 social impressions. Source: Ad Age (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-loretta-social-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-loretta-social-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82,861,768</strong> -- social impressions for Google 'Loretta' Super Bowl LIV ad<br><small>Source: Ad Age (2020) · <a href="https://lighthousedata.io/data/google-loretta-social-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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