B Evidence Grade B Graded under review Safe to Cite Current

32%

32% -- bounce rate increase for ecommerce websites (Google data) (2026)

2026  · Google

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Attribution: Google View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
ecommerce websites (Google data)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Primary Tier B
https://34devs.com/en/blog/shopify-shop-langsam-speed-optimization-guide ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Shopify Too Slow? Speed Optimization Guide 2026
Original Research
Google · Original study ↗

Google-provided data on page load time vs bounce rate, cited in Shopify speed optimization guide

Methodology documented
Industrymarketing
Plain Text
ecommerce websites (Google data): 32% bounce rate increase. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-load-time-1-to-3s-bounce-32
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-load-time-1-to-3s-bounce-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- bounce rate increase for ecommerce websites (Google data)<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-load-time-1-to-3s-bounce-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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