B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.3%
4.3% -- bookings growth rate for Google Hotel Ads (2019)
Aró Digital Strategy delivered an average growth of 4.3% in Google Hotel Ads bookings for its clients in the first few weeks of 2019.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
4.3%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aró Digital Strategy
Primary
Tier B
https://www.arodigitalstrategy.com/blog/2019/03/07/marketing/the-marketing-tool-every-hotel-should-u… ↗
Source Article
The Marketing Tool Every Hotel Should Use: Google Hotel Ads
Original Research
Aró Digital Strategy
· Original study ↗
Methodology
Aró Digital Strategy client results, first weeks of 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Hotel Ads: 4.3% bookings growth rate. Source: Aró Digital Strategy (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-hotel-ads-bookings-growth-4-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-hotel-ads-bookings-growth-4-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3%</strong> -- bookings growth rate for Google Hotel Ads<br><small>Source: Aró Digital Strategy (2019) · <a href="https://lighthousedata.io/data/google-hotel-ads-bookings-growth-4-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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