B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- referral traffic share for Google and Facebook (2017)
Google and Facebook combined make up nearly 80 percent of all referral traffic to publisher and branded content sites.
- The source states 'nearly 80 percent', not exactly 80 percent.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parse.ly
Primary
Tier B
https://www.prepare1.com/facebook-is-testing-a-pay-to-play-model/ ↗
Source Article
Facebook Is Testing A ‘Pay-To-Play’ Model
Have you noticed another drop in your organic reach?
Were you aware that Facebook made another change to their algorithm?
If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.
This could be the “Nightmare Scenario” For Publishers: Facebook Testing A ‘Pa…
Original Research
Parse.ly
· Original study ↗
Methodology
Share of all referral traffic to publisher and branded content sites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google and Facebook: 80% referral traffic share. Source: Parse.ly (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-facebook-referral-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-facebook-referral-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- referral traffic share for Google and Facebook<br><small>Source: Parse.ly (2017) · <a href="https://lighthousedata.io/data/google-facebook-referral-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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