B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- click through rate improvement for Google Expanded Text Ads (2016)
Advertisers adopting Google Expanded Text Ads saw click-through rates improve by up to 20% when first offered in 2016.
- Reported as an upper bound ('up to 20%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://mad4marketing.com/2018/10/09/googles-free-gift-to-online-marketers/ ↗
Source Article
Google’s Free Gift to Online Marketers
Your Google ad will not only appear at the top of search results, but you’ll now get even more lines of copy with Extended Text Ads.[/caption] Christmas came early this year for online marketers: Anyone posting ads on Google will now get extra space–without paying an extra cent. You know those covet…
Original Research
Google
· Original study ↗
Methodology
Reported maximum improvement among advertisers who adopted Expanded Text Ads; 'up to' phrasing indicates upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Expanded Text Ads: 20% click through rate improvement. Source: Google (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-expanded-text-ads-ctr-improvement-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-expanded-text-ads-ctr-improvement-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate improvement for Google Expanded Text Ads<br><small>Source: Google (2016) · <a href="https://lighthousedata.io/data/google-expanded-text-ads-ctr-improvement-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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