B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
18%
18% -- click uplift percentage for Google Demand Gen campaigns with product feed (vs. campaigns without feed, at equal cost) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://highstreet.io/perche-product-feed-marketing/ ↗
Source Article
Perché il product feed è diventato strategico per PMax e Meta | Highstreet.io
Per anni il product feed è stato trattato come un problema da risolvere una volta e dimenticare. Si esportava dal gestionale, si caricava su Merchant Center, si controllava che i prodotti fossero approvati. Fine. Il lavoro vero — quello strategico — stava altrove: nelle offerte, nelle audience, nell…
Original Research
Google
· Original study ↗
Methodology
Google-measured average click uplift from adding product feed to Demand Gen campaigns, at equal cost. No explicit measurement date in article; vintage inferred from publication context. Secondary citation of Google's measurement.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Demand Gen campaigns with product feed (vs. campaigns without feed, at equal cost): 18% click uplift percentage. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-demand-gen-feed-click-uplift
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<blockquote cite="https://lighthousedata.io/data/google-demand-gen-feed-click-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- click uplift percentage for Google Demand Gen campaigns with product feed (vs. campaigns without feed, at equal cost)<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/google-demand-gen-feed-click-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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