B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate decline for Google Search (2025)
Google click-through rates fell by 34.5% in under 12 months following the introduction of AI Overviews, according to an Ahrefs study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://readtomato.com/the-new-rules-of-seo-arent-about-ranking-anymore/ ↗
Source Article
The New Rules of SEO Aren’t About Ranking Anymore
Let’s rip the Band-Aid off:
If your whole SEO strategy is still built around “getting to page one,” you’ve already lost.
Because the rules changed.
And they didn’t whisper it.
They slammed the rulebook shut and lit it on fire.
It used to be simple. Google showed ten blue links, you fought to be one …
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study cited by the article; CTR decline measured within 12 months of AI Overviews introduction
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 34.5% | |
| 2025 (current) | 61% | +76.8% |
| 2025 (current) | 30% | -50.8% |
| 2025-2026 | 30% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 34.5% click through rate decline. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ctr-fall-ai-overviews-34-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ctr-fall-ai-overviews-34-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate decline for Google Search<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/google-ctr-fall-ai-overviews-34-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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